» Make your innovation a delightful experience ! «
Paul
Senior Industrial Designer – Senior UX Designer
Owner of CARAC.DESIGN, I completing higher education in Automation Engineering, Industrial Design and UX. I ran over 17 years of creative experiences handling complex projects.
I have had the opportunity to lead numerous product innovation and R&D projects, for both local SME/Startup, public entities and major international brands across a wide range of sectors mainly Medtech, Life Sciences, Technology, Industry, Food and Equipment.
Mindset
Through CARAC.DESIGN, We aim to provide you with:
- A dialogue with the future that helps you better navigate uncertainty and strengthen your business strategy while opening up new possibilities.
- A pragmatic and rigorous outcome that integrates technical constraints while striving for a simple user experience through a strong, minimalist visual language.
- A holistic approach to challenges that takes your environment and constraints into account, with the needs and uses of end users as the central reference.
- An agile process supported by a network of specialized partners who can be involved according to the unique and specific needs of your project.
- A constructive and benevolent rethinking of established principles in order to challenge assumptions and pursue excellence.
Above all, we place particular importance on building a relationship of trust and maintaining open dialogue with our clients and their technological partners, in order to invent or reinvent relevant, high-quality, and original products that both our clients and us can be proud of.
ORIGINS
CARAC – A typical Swiss pastry with elusive origins and a mysterious etymology.
« Captivated by this delicacy since my early childhood, I have always seen in it a certain kind of purity, a – je ne sais quoi – of sophistication. Over time, has it influenced the way I see the world, my approach to doing things well, or more specifically, my approach to the craft of being a designer ? » – Paul
Image © Swissmilk
Today, here’s what I perceive in this – not so – ordinary pastry:
local, original, creative … simple, aesthetic, refined … inspiring, generous, playful
The success of its preparation, its flavor qualities, and its minimalist aesthetics has allowed it to stand the test of time, elevating it to the status of an essential, timeless icon, even inspiring its own chefs’ competition – the Caracathon.
Ultimately, what better ambassador than this colorful companion to convey the idea of a thoughtfully designed product that stands out? To simply communicate our desire to showcase the craftsmanship of Swiss companies ?
“ No one can predict the future, but everyone can shape it. ”